Lynsey Passmore is Marketing and Audiences Director for The Women’s Prize Trust, working for the Trust as a consultant on a part-time basis. She worked in commercial publishing for over ten years across marketing and publicity. Named a Bookseller Rising Star in 2013, Lynsey went on to win a PPC Best Newcomer award and won the Futurebook Award for Best Digital Marketing Campaign for her work on Dead Good Books. In 2018 Lynsey set up her own marketing agency, Bazowie, with an audience-first focus. She is passionate about reaching and communicating with readers and finding new spaces to creatively talk about books across all digital platforms.