Looking for tips on how to start writing, or perhaps you want to elevate your elevator pitch? Curious about what an agent actually does? Want information on how to publicise your book or use social media as a writer? Don’t miss this unique opportunity to put your questions about writing, publishing and all things books to our friendly industry experts, from agents and writing coaches to marketing and publicity specialists.

Ellie Pilcher, Head of Fiction Marketing at Bonnier Books, works across literary and commercial titles on the Zaffre, Manilla Press and Embla lists. She is also a published women’s fiction author, with her debut What Planet Can I Blame This On? published by Hachette in 2021 and founder of #MarketYourMarketing, a series of videos about publishing and marketing books.

Eleanor Stammeijer, Publicity Manager at Bonnier Books, works across the Zaffre Publishing Group with many bestselling authors including Stacey Halls, T. M. Logan, Christy Lefteri, Minnie Driver and Anita Bhagwandas. As well as campaign work and focussed, sales-driving publicity, she regularly contributes to wider publishing strategies and spearhead brand awareness for the group’s new health and wellbeing imprint, Lagom.

Come and talk to Ellie and Eleanor about:

  • How to utilise social media to promote your author brand and/or book (including TikTok!)
  • How to engage readers through newsletter/email marketing to develop a strong mailing list
  • What a writer can do when it comes to driving their own publicity, whether they’re working with a publicist at a publishing house, are self-published or just starting out
  • All the different facets of PR, from print press to events